Barbour

For each quarterly fashion season, we are tasked to create engaging showroom displays to convey the theme of the many collections for Barbour. The final application of build, colour, and texture all begin life with blue-sky thinking and direction decisions. Scale plans are drawn up and large-scale graphics completed for print and installation.

While we are curators of the Barbour brand, the future-focused fashion brand is seasonally paired with other designers and brands. We create collaboration identities that honour dual brand guidelines. Collaborations have included Adidas, Alexa Chung, Laura Ashley, Paul Smith, and Ridley Scott.

The first engagement for any customer on the high street is the store window. It needs to be attractive, communicate the brand, and compel the viewer to see more. Each layout with creative props, strong branding, and product presentation are important for all seasonal displays, and especially Christmas.