Involved at an early stage, we knew that the concept of REALRIDER® was something unique to the market. The motorcycle App keeps riders safe and connected, with built-in crash detection technology.
We knew their identity had to be strong, dynamic and sit independently among motorcycle brands. Our proposal was a dominant, iconic ‘R’ which would have recognition spread across diverse materials. We created their brand guidelines and have extended to printed and digital business to business and consumer marketing materials. We also created the initial website and app layouts, providing the content prior to its development stages.
Since launch, Realrider® has won many awards including the Prince Michael International Road Safety Award and a European Satellite Award, and has been endorsed by the NHS, BMW, Triumph and Michelin. It is the UK’s first and only app to be certified by the UK 999 emergency service.