Illustration, Design and Packaging


Like many of the world’s innovative solutions, Radfan is brilliantly simple. It’s a lightweight unit that attaches to any central heating radiator and redirects the warm air generated by existing radiators and reduces heating costs by limiting the need to turn up the thermostat.


Rather than concentrate on the technical innovation, we thought it was important to give the brand warmth and personality, and created two characters; Derek and Cynthia. Even without accompanying text, they communicate the use of the product perfectly.

© Boom Creative Consultants Ltd 2021