Mental Health is often an overlooked subject, but an important message was at the heart of this campaign for the Early Intervention Program on behalf of the NHS. We were asked to create a campaign aimed at both doctors and the general public to raise awareness of psychosis symptoms, and routes to treatment.


The campaign featured direct mail to target GPs and press advertising, posters, a viral advertisement and website. The poster itself often finds its way into inspirational advertising boards across the web, which is great for us to see the message continues to resonate with a wider audience.

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