We were asked to create a new identity and supporting materials for a company supplying hydraulic parts to manufacturers of heavy duty machinery who needed an identity that was above all, robust.
The new identity comprises two shapes, fused with centre negative space. The brand now has formalised guidelines which have been extended across printed literature and online.
A holding site was created for them with an expanded website in development. We established a tone of voice delivered through a Powerpoint template featuring a suite of motifs, imagery and page layouts for internal/external presentation.