Point of Sale and Promotions


Seasonally, we have created artwork for Barbour UK and International point of sale materials. One of our favourite campaigns illustrated Barbour’s unique link with the British countryside, colour, and wit. Produced for a variety of materials for the Colours of Spring promotion, every store window displayed a life-size, die-cut colourful cow.


Promotional periods require windows and point of sale to work harder, but always work best when the communication remains on-brand. Mid-season and product specific promotions rely on both our advertising and design disciplines. We create materials designed to be used in a variety of formats, extending elements beyond print display to online and social media use to ensure consistent messaging.

© Boom Creative Consultants Ltd 2021