Seasonally, we have created artwork for Barbour UK and International point of sale materials. One of our favourite campaigns illustrated Barbour’s unique link with the British countryside, colour, and wit. Produced for a variety of materials for the Colours of Spring promotion, every store window displayed a life-size, die-cut colourful cow.
Promotional periods require windows and point of sale to work harder, but always work best when the communication remains on-brand. Mid-season and product specific promotions rely on both our advertising and design disciplines. We create materials designed to be used in a variety of formats, extending elements beyond print display to online and social media use to ensure consistent messaging.